During the London riots in 2011, 89-year old barber from Tottenham Aaron Biber had his livelihood destroyed by looters. We launched this campaign raising £35,000 in three days, enabling the internet to help him get back in his feet before crowdsourcing was a thing.
Awards: D&AD (Earned Media), Campaign BIG
Agency: BBH London
Client: Aaron Biber
My Role: Creative