I mostly try to be funny. When that’s not appropriate, I like making innovative, tech-ey ideas that people may find interesting.

For the last three years I worked at Amazon as their Creative Director for Amazon Prime in Europe. In this job I worked with internal creative teams as well as agencies like Droga5 and Joint to make brand and retail advertising for the Prime brand.

Before this I used to work in ad agencies like DDB and McCann, where I worked on Coca-Cola's many delicious and refreshing drinks. My work has been recognised by D&AD, Cannes, the Webbies as well as several friends and family members.

I’m currently freelancing at Digitas as their creative director on the EE account.